**Rakuten.com** is a global e-commerce platform based in Japan, offering a wide range of products, including electronics, fashion, books, home goods, groceries, and more. Known as "Japan's Amazon," Rakuten allows both individuals and businesses to buy and sell goods online. The site features competitive pricing, customer reviews, and a loyalty program that rewards customers with Rakuten points for purchases, which can be redeemed for discounts. Rakuten operates internationally, serving multiple countries with localized versions of the site and providing convenient shopping options, secure payment methods, and delivery services.