| | | SALESmanago is happy to share with you important company insights, eCommerce and marketing trends, latest product additions as well as easy ways to enhance your marketing work—on a monthly basis now. Enjoy reading our September newsletter! |
∣ Leader’s View 👀 The Personalisation Penalty: The Revenue You’re Losing without AI by Michael McNeal |
If you are working in eCommerce or any other industry that deals with customers, you know it already. There's a revenue penalty, one that grows with every customer interaction that falls short of their expectations. I call it the Personalisation Penalty. It's the cumulative loss of sales, loyalty, brand perception, and market share that businesses incur by failing to deliver truly individualised and tailored customer experiences. |
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| ∣ Getting Equipped for Black Friday 🏆 3 Strategies To Win The Holiday Season without Sacrificing Your Margins by Katrin Lewandowski |
The traditional BFCM playbook has been simple: Treat it as a frantic, 48-hour sprint of deep, store-wide discounts. This approach creates a brief, intoxicating spike in revenue, but it’s often followed by a painful hangover of crushed profit margins and an influx of one-time, deal-hunting customers who vanish by January. Winning isn’t about offering the biggest, most reckless discounts. It’s about running a smarter, more profitable race, where the true prize is not just a sales record, but sustainable, long-term growth. Learn more about the Black Friday Marathon! |
∣ Our Beloved Growth Hacks 💪 3 SMS Growth Hacks To Turn Conversations into Conversions |
In the relentless pursuit of customer retention, many eCommerce brands treat SMS marketing like a megaphone: a tool for one-way, impersonal broadcasts. This approach, a monologue from brand to consumer, is actively costing you clients because in an era where connection is currency, talking at your audience instead of with them creates a 'retention penalty' that silently eats away at loyalty and lifetime value. |
∣ That’s Trending 📈 Pick up The eCommerce Marketing Trends of August |
August has a unique rhythm, doesn't it? It's the low tide of the business year. The frantic waves of the first half have receded, and for a brief moment, the seabed of our industry is exposed. This quiet period is our chance to walk the sand and see the underlying structures we usually can't: The shifting channels of influence, the new habits etched into the consumer landscape, and the foundational cracks appearing in old strategies. |
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| ∣ Webinars on Demand 📽️ Missed one of our webinars? Find the top hits here. |
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| AI empowers marketers by automating key operations in SALESmanago, optimising workflows, and delivering data-driven recommendations that drive real results. Learn more about our AI capabilities. 📺 Watch webinar now |
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| Recommedation Architect: rekomendacje produktowe, napędzane działaniami klientów, które wykorzystasz zwiększając konwersję i wartość koszyka. 🎥 Dowiedz się więcej |
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| Growing an eCommerce business demands a clear, strategic framework that connects acquisition, conversion, and engagement. This session will equip you with insights and tools to refine your approach, enhance engagement, and drive sustainable revenue. 🎬Tune in |
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| SALESmanago offers the leading, AI-powered Customer Engagement Platform enabling marketers to personalise omnichannel customer journeys. We help 2,000+ eCommerce brands in their growth. More information www.salesmanago.com. |
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