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SALESmanago is happy to share with you important company insights, eCommerce and marketing trends, latest product additions as well as easy ways to enhance your marketing work—on a monthly basis now. Enjoy reading our May newsletter! |
∣ Leader’s View A Growth Reality Check for eCommerce Success in 2025 by Brian Plackis Cheng |
You have 14 marketing tools, five dashboards, and endless "strategic priorities" for this year. Yet something's still missing. That nagging feeling that despite all the tech, your eCommerce growth isn't matching your ambition. We've noticed that businesses aren't just looking for tools anymore—they're searching for a compass. That's why we've placed our bets on a comprehensive growth framework approach for 2025, the missing link between where you are and where you want your eCommerce business to be. Here's the story behind this decision. |
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∣ Innovation Corner: Updates You Love Master Acquisition with Our Web Engagement Studio |
Your website is leaking opportunities. Every. Single. Day. You're driving traffic. You're investing in campaigns. But most of your visitors exit without leaving anything behind—no data, no preferences, no email. Why? Traditional methods of data collection are becoming less effective due to privacy concerns and cookie restrictions. At the same time, customers expect personalised experiences but are hesitant to share their information without a clear value exchange. Web Engagement Studio by SALESmanago offers a solution that addresses these challenges, enabling businesses to collect valuable zero-party data while providing engaging, personalised web experiences that can significantly boost sales.
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➡️ Interested in further product news? Check out our latest release notes. |
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∣ That’s Trending Pick up The eCommerce Marketing Trends of April |
In our digital world, the rules of engagement are being rewritten at lightning speed. Today's consumers aren't just buying products—they're seeking personalised experiences, emotional connections, and intelligent interactions that cut through the noise. Join us as we unpack three game-changing trends: from generative AI transforming social commerce to Gen Z's micro-indulgence economy and precision-targeted discounting. |
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∣ You Are Invited Webinar: eCommerce Conversion Myths Demystified |
Greg Landon, SALESmanago’s Head of Growth, will unpack myths about getting more conversions, and delve into best practice of marketers should be doing instead. No more changing button colours and headers! You’ll leave this webinar with actionable advice on what true Conversion Rate Optimisation looks like, and how to avoid the conversion mistakes that many eCommerce websites make. |
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∣ Editor’s Pick Spring Cleaning: Why Data Hygiene Is Essential for eCommerce Success in 2025 |
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Spring is here, and it’s time for eCommerce businesses to refresh and declutter—not just their offices, but also their data strategies. In this article, we’ll explore the critical importance of data hygiene and how Customer Data Platforms (CDPs) play a key role in cleaning up and optimising customer data for better engagement and growth. Read full article |
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SALESmanago offers the leading, AI-powered Customer Engagement Platform enabling marketers to personalise omnichannel customer journeys. We help 2,000+ eCommerce brands in their growth. More information www.salesmanago.com. |
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