| | | Discover what’s new this month: from the latest product enhancements to actionable ideas you can apply right away. A quick read to help you stay ahead and get more from your marketing! |
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| ∣ That’s Trending 📈 Pick up The eCommerce Marketing Trends of March |
Your MarTech stack might feel familiar, but much of it is built on outdated tactics, metrics, and assumptions that no longer match today’s customer expectations. Just like in fashion, what worked last season doesn’t necessarily translate into relevance today. This article takes a different approach to trends, using a “Spring/Summer 2026 lookbook” to reframe how marketers should think about their stack. From earning authority in the age of AI search, through rethinking how we measure creator impact, to building structured, always-on customer journeys instead of one-off campaigns – it highlights the shift toward more thoughtful, human, and durable strategies. |
∣ Leader’s View 👀 Why AI in eCommerce Is an Infrastructure Problem First by Piotr Uryga |
AI in eCommerce is no longer about isolated use cases – it’s about the infrastructure that enables personalisation and automation at scale. Without it, data stays fragmented and marketing remains reactive instead of predictive. This article shows what an AI-ready stack looks like in practice – from unified data and real-time processing to models that actively support marketing decisions. It also explains how CDP, automation, and AI work together as one ecosystem. See how brands move from disconnected tools to a scalable foundation that drives personalisation, performance, and measurable revenue growth. |
∣ Our Beloved Growth Hacks 💪 Stop Customer Churn With AI Crystal Ball |
Most marketing still focuses on past data, but real advantage comes from predicting what customers will do next. Predictive analytics turns data into actionable insights that directly impact revenue. This article explores how AI forecasts customer intent – from purchase probability and churn risk to product recommendations and optimal timing. These models don’t just analyse, they power campaigns and automation in real time. Learn how to act before customers make a decision and increase conversion, retention, and Customer Lifetime Value. |
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| ∣ You Are Invited 🗓️ Webinar: Global Scale Masterclass |
Step beyond local growth and learn how to scale your eCommerce across borders with a proven, AI-powered framework. This masterclass shows how to overcome expansion barriers, accelerate subscriber growth, and launch high-performing, localised customer journeys from day one. |
∣ Webinars on Demand 📽️ Missed one of our webinars? Find the top hits here. |
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| Learn how to bridge the gap between a single impulse buy and a lifetime of loyalty. We’ll show you how to build automated, high-precision communication tracks that skyrocket your Customer Lifetime Value while you sleep. 🎬Tune in |
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| Learn how to implement our new native WhatsApp integration with a step-by-step understanding and see a live demonstration of how it connects to your existing campaigns. 🎥 Learn more |
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| AI empowers marketers by automating key operations in SALESmanago, optimising workflows, and delivering data-driven recommendations that drive real results. Learn more about our AI capabilities. 📺 Watch webinar now |
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| SALESmanago offers the leading AI Customer Engagement Platform enabling marketers to personalise omnichannel customer journeys across the whole lifecycle. We help 3,000+ eCommerce brands in their growth. Engage, convert and retain your customers to turn every touchpoint into revenue. More information on www.salesmanago.com |
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