Hi ,
This is Bill, OOOPEN Lab’s Super Researcher.
As the year comes to an end—with holidays, campaigns, and special events piling up—it’s the perfect time to rethink how we connect with audiences.
From my research, I’ve found that quiz marketing is no longer just a fun gimmick. It’s one of the most effective ways to build participation, create shareable moments, and even drive conversions. Why? Because successful quizzes tap into three major trends:
| 
