The biggest new products from the major watch brands have now been unveiled for 2025 – and many continue to be the talk of the town. But despite all the excitement about fresh designs and technical refinements, there is a hitch: Many of the top picks are priced in regions that are simply out of reach for many watch enthusiasts.
Therefore, we’re presenting three exciting alternatives that are significantly more affordable – and just as impressive with unique designs, high levels of quality, and individual characters.