The launch of the Swatch Royal Pop by Swatch and Audemars Piguet turned curiosity into desire overnight. Long queues formed outside selected Swatch stores, and some stores even had to close due to the crowds. The hype was also evident on Chrono24: The Royal Pop achieved the highest demand we have ever measured for a Swatch or other watch collaboration.
Still searching for your copy? Discover the Royal Pop now on Chrono24.
