World Breastfeeding Week 2025 (#WBW2025)
This week celebrates the incredible benefits of breastfeeding - for babies, families and the planet.
Breastmilk is a natural, low-cost and sustainable food source, packed with essential nutrients and immune support for infants. It’s produced and delivered without waste, helping reduce the environmental footprint of infant feeding.
This year’s theme focuses on the link between breastfeeding, climate change and food security, especially during times of crisis. It also highlights the need for supportive environments that empower parents to breastfeed if they choose to. While every family’s feeding journey is unique (and a fed baby is a happy baby), we can all play a part in making breastfeeding more accessible through workplace protections, community support and flexible policies.
Together, we can create a nurturing, breastfeeding-friendly world.
We proudly partner with leading maternity and nursing brands to support your journey wherever you are on it. We offer thoughtful and practical solutions to help make breastfeeding more comfortable, confident and supported.
Explore our World Breastfeeding Week offers and discover what works best for you and your baby. If you're unsure where to start, our friendly team of experts are here to help!
