The Fourth of July is holding steady as America’s second most-celebrated holiday, and this year, it’s fueling a powerful retail surge — especially in grilling products, party supplies, and patriotic merchandise.
With 87.2% of Americans planning to celebrate, consumers are spending more than ever to set the scene for cookouts, picnics, and fireworks.
Retailers have a clear opportunity to meet demand with fast-selling items that combine celebration, tradition, and style — just in time for summer’s biggest shopping season.
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