Unable to start service register   

Hi,

I am facing problem in starting an application registered as a service on 
Windows 2008 server.

Given below are the details steps :

Code snippet used to register a service :

// Open a connection to the service control manager on
// the local machine.
srvManager = OpenSCManager( NULL,
NULL,
SC_MANAGER_ALL_ACCESS
);

// If can't get a connection, we have to return.
if (srvManager == NULL) {
Debug(LDAP_DEBUG_TRACE,
"getCurrentProcessSID: OpenSCManager failed errno=%d.\n",
GetLastError());
return ldtr_rc(LDAP_OPERATIONS_ERROR);
}


dwStartType = SERVICE_AUTO_START;


// Now try to create the service.
ptrService = CreateService(
// pointer to the service control manager.
srvManager,
// The name of the service.
service_name,
// The display name description of the service.
description,
SERVICE_ALL_ACCESS,
SERVICE_WIN32_OWN_PROCESS,
// If the service is auto started or now.
dwStartType,
SERVICE_ERROR_NORMAL,
// The command to run and parameters to pass it.
command,
NULL,
NULL,
NULL,
// The user id to run the service under.
userid,
// The password of the id to run the service under.
password);

Value of the parameter passed to the above mentioned function is :
command : c:\diradm.cmd --> script used in to invoke the require binary .
userid : NULL
Password : NULL
Service name : diradm_xyz
description: Service used to start the server

On running this piece of code , I see a service registered under 
Administrator -> Services

I tried to run the service from the Services panel , but I see the error on 
the console as :

Error 1053, The service did not responded to the start or control request in 
a timely fashion . I have debug statement in the diradmd.cmd file which 
should be redirected to a log file.
It seems that diradm.cmd is not called by service registered !

The strange part is that the same piece of code works fine on Windows 2003 
server so what I am missing for Windows 2008 ?
Note in case of Win 2003 , I have set the dependency on Lan Manager and here 
I have passes it as NULL.

Looking forward for your suggestion ,

Thanks,
Romil Shah

date: Sun, 6 Apr 2008 22:23:00 -0700   author:   ROMIL